The Power of Social Media with Ray Hidgon
We are so excited to have this Ray Hidgon to walk you through the power of social media platforms and what they can do for you!
Insights from Ray Hidgon on Overcoming Challenges while building a successful business using social media. Ray Hidgon discusses his journey and strategies for overcoming challenges. He provides practical advice on personal development and shares his experiences in building resilience. Through various anecdotes, Ray highlights the importance of mindset, goal-setting, and taking actionable steps towards success.
Insights From Rob Sperry
Slay Sales on Social Media with The Goal Digger Kim Olson
Kimberly Olson is a bestselling author and self-made multi-millionaire as well as the creator of the Goal Digger Girl Co. where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Here are here expert steps to success:
Brand Clarity:
Identify who you are, who you serve, and how you help those people.
Defining yourself even if you're not an expert.
It can't be understated, the importance of clear and consistent messaging.
Content Buckets:
Divide your content into five buckets: Personal, Inspirational/Motivational (Inspo), Health and Wellness, Business, and an optional category like Beauty or Fitness.
Use the 80/20 rule for content: 80% value (educational, entertaining) and 20% selling.
Keyword Marketing:
Use keyword marketing to drive engagement and lead generation instead of direct links. For example, a story drinking a drink might say "Getting my mama juice in today, no afternoon naps for me! Comment "ME" if you want my mamma juice too!
"Suggests using simple call-to-action keywords to prompt interactions and gather leads.
Daily Method of Operations:
Recommends daily activities for maintaining a healthy business: Connecting on social media, sharing in Messenger, and following up with leads.
Provides scripts and examples to guide interactions and follow-ups.
Customer Interaction and Leads:
Outlines effective methods for interacting with leads, including how to respond to comments and follow-up tactfully.
Encourages a blend of direct marketing and providing value to nurture potential customers and business builders.
Tools and Resources:
Mentions the use of tools like Trello for organizing leads and content, and Boards app for managing scripts and communication.
Advocates for creating a consistent content strategy to maintain audience engagement.
Questions and Answers:
The session concludes with a Q&A, addressing common concerns about lead follow-up, organizing contacts, and maintaining motivation.
This training focuses on practical advice and actionable steps to help marketers leverage social media platforms effectively, fostering both customer acquisition and business growth.
Setting up Facebook and Basic Training
Sharing your personal experience and using your products on social media is a great way to start the conversation about your business.
Before we get into posting, let's cover the basics and get Facebook and Instagram linked together. Watch and work along with each training, pause the training as you complete each step in your Facebook and Instagram accounts.
Facebook Setup and Basics
Add a current profile picture that gives people a great first impression of you!
Add a cover photo that shows people what you love or what you love to do.
Enter a bio under you name. Let people know what you stand for, what you're passionate about, etc.
Complete the details about you. The more you fill out the more likely people will be able to connect with you.
Setting up Instagram and Basic Training
You will need to log into the Training Site to access this. If you do not have log in info reach out to your support team and they can help you.
Reels + B-Roll Ideas
Do you need ideas for recording your reels or b-rolls? Use this fun B-Roll Bingo card!
Try this fun game with your teams to create and plan your next weeks' content!
Creating Your First Post Using Canva
Creating Your First Post Using Canva
Now that you're set up, let's guide you through posting and sharing your stories.
Be sure to download and use the 30 Day Social Media Guide for ideas on how to share your business on social media.
If you would like us to send you daily text reminders and social media prompts
Use this Canva template to create a post similar to the one below.
Then use the caption example for inspiration for your own caption.
Caption Example
Last fall I shared an IG story of me making a drink w a powdered collagen that I picked up at Costco. One of my friends messaged me and told me it wasn't doing me any good and I should try a product she was using. As you can imagine, I was skeptical. She assured me I could see a difference in as little as 10 day and to trust her. 🙂 Then she sent me some before/after photos, including her own.
Long story short, it took me a couple weeks to finally break down and buy but OH HOW GLAD I AM THAT I DID!! One day I'll have to tell you how this saved me $1,000s!
Instagram 101 with Tracy Lane
Congratulations on your first post!
If you're new to Instagram or just looking for a refresher Influencer Tracy Lane has put together an incredible Instagram training in bite size lessons!!
Are you ready to create a reel?
Watch the video and read the PDF and then create your own reel.
Remember, it does NOT need to be perfect, be authentically YOU!
Instagram Basic Training:
Are you ready to create a story?
Watch the video and above then create your own story. Remember, it does NOT need to be perfect, be authentically YOU!
If you're READY for additional trainings on how to use Instagram, make stories, WE GOT YOU!
If you are not wanting to use social media
to build your business, consider using a connection idea from this
Please connect with the person who enrolled you or 3 people in your support team! Whoever is free in that moment will respond to you the fastest! Plus extra input for you!
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